Me and my luggage have landed safely in Austin. I’m in the airport, waiting for Chip’s flight to arrive.
The first thing I noticed is a lot of the airport shops are selling SXSW t-shirts and a ton of music related merchandise. I didn’t remember that last year, but I could have breezed past it. You can already tell this year is going to be insane.
Another example – Nine Black Alps posters on cabs already.