Question for Donewaiting readers – When is the best time for us to post a show preview?

Typically we try to post previews for upcoming Columbus shows a day or two before show date. We feel this serves as a final reminder and if it’s a band that you already know about and/or like, you’ve heard about the show some other way before we post. However, some of you probably don’t visit Donewaiting every day or follow us on Facebook or Twitter. Maybe you only visit once a week.

On Friday, I posted a preview for the Scott Lucas and The Married Men show. The attendance for that show was abysmal (that’s a whole other post!). On Monday, somebody that I’m sure would have gone to the show emailed to ask a question about the opener. This person didn’t realize that the preview was for a show that had happened the day before and, rather, thought the preview was for a show happening THIS Sunday.

So let me ask you this, readers: When is the best time for us to post a show preview? A day or two before the show? A week before the show? As soon as we learn that a show has been booked? We’d love to hear your thoughts in the comments section (or on Facebook).

  • Wes Flexner

    Most of the things I write about usually have fairly good turn-outs. There is no way I would take credit for this. But I can add my two cents on process. When a publicist sends me an mp3 and a listing from the tour; I assume the publicist is doing tour publicity and put the date in the post about the MP3. I think this enables fans to discover that the group they like is coming to town. This is usually about a month out.

    It is similar to a process used when I was a promoter. I would announce a month out. Remind 1 week before. And then I would remind the day of. Of course if we were doing this much work on donewaiting then we would be functioning as a promoter.


    If you want more word spread about your show pay to have the resources that work to have the time! One post isn’t gonna make the hugest deal.

    I am sure no one from donewaiting wants me to say this. But I am tired of people asking for my support without understanding the time it takes to do things correctly.

    – Wes Flexner

  • Wes Flexner

    Another thing:

    I get emails from LA.NY and SF with flyers for events because donewaiting helps with turn-outs there too.
    So venues in other cities could stand to advertise with us as well.

  • Tom Williams

    I don’t know if this is possible, given how much advance notice you get, but maybe have a highlight calendar every month, then run a post a week before showtime.

  • sheena_b

    A week or 10 days out sounds about right. Then an optional reminder a day or 2 before.

  • Holmders

    calendar suggestion is the answer.

  • definitely a week or so, the folks need some notice.

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