I guess they didn’t count on someone over at Apple posting the disc as being available on iTunes yesterday, leading to a bunch of folks buying the disc 5 days before it was supposed to be released. In a digital file-sharing culture this is the same as leaking the album 3 months ago, since the internet critics will be falling all over each other to give their definitive views of the album.

Personally I’m going to hold off until Tuesday. Waiting week for an album is nothing tome … heck I used to have to wait months before I could hear something, and that was even backing the days when we always got mailed physical promos due to long lead times (a practice that is quickly growing extinct). I understand folks are excited about new music, and especially excited about anything with Jack White and Brendan Benson’s name on it, but just this once, when the band went through great lengths to a) NOT keep everyone waiting and b) expose everyone to their new album at the same time, would it have killed folks to wait it out the extra few days?

Additionally, his isn’t the first time a greatly anticipated album has “accidentally” been offered for sale through iTunes prematurely, so shouldn’t someone be asking some serious questions about just what the heck is up over there?

“Album” meaning: full length vinyl, CD and digital formats; and “everywhere” meaning: local mom and pop Indie retailers, corporate superstores, supermarkets, iTunes, Amazon, the band’s own website and any other location that could get the record up and going this quickly (some places couldn’t move this fast, so they will join in as soon as they can).

It contains 14 new recordings and is being released globally on Third Man Records in conjunction with our marketing/distribution partners, XL Recordings and Warner Brothers Records.

The album was mastered and completed in the first week of March. It was then taken immediately to a vinyl pressing plant. Then to a CD pressing plant. Then preparations to sell it digitally began. March 25th became the soonest date to have it available in EVERY FORMAT AT ONCE. The band have done no interviews or advertisements for this record before this announcement.

The purpose: to get the album to the fans as soon as possible and as we promised. We wanted to get this record to fans, the press, radio, etc., all at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding it’s availability, reception or perception.

With this release, The Raconteurs are forgoing the usual months of lead time for press and radio set up, as well as forgoing the all important “first week sales”. We wanted to explore the idea of releasing an album everywhere at once and THEN marketing and promoting it thereafter. The Raconteurs would rather this release not be defined by it’s first weeks sales, pre-release promotion, or by someone defining it FOR YOU before you get to hear it.

Innnnnnteresting …