Put down that Vanilla Coke, dude, the Hip Hop Pepsi Boycott is done faster than you can say Clear Pepsi:
Russell Simmons, Pepsi and The Ludacris Foundation have allegedly agreed to a multi-year, multi-million dollar partnership to support music and arts initiatives by Rush Arts in underpriveledged communities. The deal stops the Russell Simmons’ proposed boycott of Pepsi and its related products, including Quaker, Lipton, Fruitworks and Lay’s brands, which was set to start today. (full story)
Activism works.