Jon Iverson, for stereophile.com, reports:
Stealth MediaLabs announced last week that SunnComm has agreed to license its “StealthChannel” technology, designed to utilize a “hidden and virtually indestructible ‘metaspace'” within compact discs. The companies say this will allow for a persistent watermark to be embedded in SunnComm’s MediaMax music CD releases.
In an effort to add a little sugar to the bitter watermark pill, the companies say that as a by-product of their approach, StealthChannel can also enable delivery of new, “MTV-like” multimedia and e-commerce features, permanently embedded into music and movies. They add that the StealthChannel is designed to survive digital and analog copying when content ends up on the Web or is dropped into portable media.
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