Forget trying to get your music on the radio, video games are where it’s at these days.
Now that video games are mainstream, they’ve gained the heft to reach coveted markets – often edging out radio as a marketing tool. A survey by New York marketing firm ElectricArtists earlier this year found that among its sample of video game consumers ages 13 to 32, 40 percent had bought a CD after hearing it in a video game. (full story)