The past, present and future of Pitchfork can all be read here. Good read.
My current feelings on Pitchfork: I think their news section is at least 1-2 days behind other places keeping daily track of similar bands.
As for their reviews, I normally don’t agree with them, but I give them credit for continually writing about albums that are true independents, not just “fake” independents like the Killers.