From a press release they sent out during the summer:
BBC Radio 2 and BBC 6 Music are to broadcast from next year’s SXSW ? the internationally renowned music festival (South By Southwest) that takes place in Austin, Texas between 16 and 20 March 2005 … One of the highlights will be a BBC Radio 2/6 Music talent night, held in partnership with the BPI (British Phonographic Industry). This will showcase the best of British talent at SXSW at a major Austin venue. (full press release)