In what appears to be another example of The Long Tail in action, C|Net is reporting the formation of the American Association of Independent Music—
Betting that collective action will help give them more market power, a group of 125 independent record labels initiated a new trade group Monday night aimed at giving them more parity with the four major music labels.
Dubbed the American Association of Independent Music (A2IM), the trade group’s membership and specific goals remain somewhat diffuse. But leaders–including top executives at some of the biggest independents in the country–say they’re hoping to help give indie businesses the power their collective market share deserves as the music business is transformed by digital technologies.