Over on Google Trends you can compare two website searches and see what gets searched more.
For fun, I typed in CMJ and SXSW to see what people show more interest in when searching. The spikes are around the month of the respective festivals – March for SXSW, September for CMJ.

Granted, SXSW has a slight advantage because of the film and tech portions, but hey, it’s fun to look at nonetheless.
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