This is the next level of product placement.
Though it’s not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio, according to today’s Advertising Age. McDonald’s hopes to have its signature sandwich in several songs by summer, the mag says. full story)
What if Eminem covers that McDonald’s song? You know, “Big Mac, McBLT, Quarter Pounder..” Does he get $5 a product? That’s a lot of money, even in the world of the Grimace. [credz]