While the whole world masturbated over the release of the Apple Music store a few weeks back (did you buy stock in Kleenex?), I’ve remained skeptical. Why wasn’t anyone writing anything negative? Surely this thing isn’t perfect, is it?
Enter Mark Morford of SFGate.com:
Damn but how I’d love to believe that a nice hefty portion of the 99 cents I just dropped in the wonderfully simple and elegant and it’s-about-goddamn-time Apple iTunes Music Store for Bj?rk’s glorious “Bachelorette” is going straight into Bj?rk herownself’s orange fur-lined pocket. You know?
Instead of where I know my money is really going, which is straight toward some Universal records exec’s Range Rover payments, with the remainder right into the vault inside Steve Jobs’ gold-trimmed bedchamber. And most likely not a single dime to the artist who wrote and recorded and sang the actual music. (full story)
The store is a step in the right direction, but unlike Neo, I’m not sure that it’s The One.