This idea has been done so many times before by publications that I’ve already forgotten — that’s how bad it is.
WHOOOOOOOOPIEEEEEE!
The problem with magazines is they’re so magazine-y … A company called ASG Entertainment is changing all that with Mag-A-Music, a multimedia product affiliated so far with Rolling Stone and Radio Disney magazines. Featuring the familiar nameplates of those periodicals, Mag-A-Music hopes to lure regular readers into impulse purchases of the glossy, four-color, three-panel publication. The product comes with a sheet of stickers, a poster and an enhanced CD featuring songs from six established artists and two lesser-known artists, along with music videos, downloadable screen-savers and more. (full story)
A sheet of stickers? Color me excited! WEEEE!!! Unless you’re a specialty magazine like CMJ giving a CD away won’t work. Know one gives a shit. Seriously. LISTEN TO ME PLEASE.
Poor magazines, so afraid and aware of their slow deaths thanks to the internet that they’ll do anything to be hip and/or cool.
Sorry, it’s just not working.