Bankrate, of all places, interviews Gene Simmons regarding his financial investments and KISS merchandise empire. I thought his answer to this question was pretty funny.
Bankrate: How do you decide whether or not to take on a business venture?
Gene Simmons: The deal has to make sense. The aesthetic should pull the heartstrings. The word “cool” is bandied about often enough. NASCAR and the National Hot Rod Association, the NHRA, are cool, and go to the heart of what America is about. So that’s why we have KISS cars, and why I was the grand marshal of both two years in a row. Visa cards, corporate credit cards — as far as I’m concerned that’s about as cool as you can get. Corporate America is cool. People hate to admit it, but what’s cooler than Starbucks and Coca-Cola? We buy their products and we love them. (full interview)
By saying Corporate America is cool, does that make Gene Simmons the most punk guy in the world by going against the trend or just a corporate asshole? You make the call.