I don’t know how I feel about this just yet:
Insight Louisville is one of five cable systems that launched MTV2 Local 360 in June. The initiative combines localized on-air elements from MTV2 with a co-branded, broadband-optimized local website in each market.
Sarah Cohen, VP of programming and production at MTV.com, and her team are producing and maintaining the local broadband websites on behalf of affiliates … The on-air elements integrate local content seamlessly into the national MTV2 feed, such as Louisville music scene info and affiliate branding and messages to drive viewers to the website. (full story)
On one hand, I like the idea of people tuning into MTV2 and getting info about their local scene. On the other hand, it is MTV and as a rule they are Not To Be Trusted.
[found @ paidcontent.org]