Rachel Farris’ record label is doing something unique:
Her independent record label is embedding mini-CDs in the lids of soft drink cups at movie theaters nationwide and a few theme parks … In all, 4.8 million of the CDs promoting Farris will be distributed in a monthlong campaign that began Friday, dolling up — or cluttering, depending on your perspective — drink containers at the Regal Entertainment Group’s 530 theaters in 36 states and at two Universal Studios theme parks. (full story)
With Radio and MTV being for shit, it’s good to see musicians figuring out alternative ways to get their music out to the world.
[via boingboing]