Corey Doctorow is an editor of BoingBoing, a self described “directory of wonderful things.” It’s a website that I visit many times a day. You should, too.
Anyway, Corey goes and writes a science fiction book, “Down and Out in the Magic Kingdom.” It’s being released by Tor, a major book publisher. Now, a lot of people write science fiction books, right? I mean, there’s at least 4.5 sci-fi books written every second (and each time an angel gets its wings).
But Corey’s book is a bit special. See, he loves the internet, he loves information, and he loves sharing it. And with that in mind, on the day the book hit stores, he released the entire text via the internet. HTML, TXT, Palm e-book, 10+ different versions. And within 24 hours, it gets downloaded over 20,000 times. As my Uncle JimJim used to say, “That’sa lotta downloading!”
But here’s the real kicker: with 20,000 people downloading the book, it still goes on to be Amazon’s #301 top ranked item. That’s between CDs, books, DVDs, everything the site sells. #301 is a great rank.
Now remember that little record Wilco released last year, “Yankee Hotel Foxtrot?” Before anyone could buy it in their favorite music store, the band streamed the entire record, free of charge, for about a year. What happened? It cracked Billboard’s Top 20, going on to be the highest debut Wilco ever had in their brilliant career.
There’s something to be said about free.