
Photo by Johnny Cashola
Later this week, I intend on giving a brief history of the late 90’s Hip Hop indie rap boom, EL-P’s place in it, and how all of those things relate to Columbus Hip Hop (ie RJD2, Blueprint, Camu Tao etc) in a really simplified manner.
With that said, EL-P aka Jamie Meline appearing in Columbus last Saturday was way over due. Early that afternoon, EL did an instore at Mags. It rained heavily so the turn-out wasn’t amazing. As the Hip Hop buyer at Magnolia, it is always embarrassing when an instore doesn’t work out. You always feel like you are gonna bruise the artists ego. He took it in stride. I had interviewed EL for the Alive, so his opinion that artists need to connect with fans and all people in between out of shear fact that people like music was in practice.
Watching a notoriously cynical New Yorker sincerely be nice to people once again proved to me the EL-P really gets it. The juxtiposition of nihilism that anyone living in this world should possess and a respect of the fact that anyone gives a fuck about his music was something that other malcontents could learn from.
Like… Photo-op’s are retarded, wanting someone’s autograph is silly, the whole fishbowl process of an instore is awkward. But he would take the photos and sign the cd’s. He would talk to anyone that had anything to say. This might sound basic, but a lot of artists don’t get this.
I have had notable indie rappers in the store that treated their fans like idiot followers which caused people to stop buying the artists records.
You don’t have to pander. No need to be a prick.
Just as you aren’t a moron, your fans aren’t either.

Well maybe I am a moron sometimes. But usually I don’t smile for the camera either.
Photo by Danielle Kline
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